The Hive Society, formerly North Florida Influencers, is a for-profit networking organization led by some of the region's most experienced creatives. Our goal is to empower, educate and elevate the Content Creator community, while also providing resources and consulting to local businesses on influencer marketing strategies.

Meet Our Lead Team

Chief Executive Officer

Founding Member Amy West is the creator of AmyWestTravel.com an upscale travel and lifestyle brand covering food, fashion, and luxury travel. Her travel and lifestyle contributions can be seen regularly on Fox Business, Cheddar Big News, USA Today’s 10Best.com, and Wander Media. Amy is President of The Hive Society, and will Co-host her first podcast, Creating A Brand in early 2019.

Co-Director of Administration

Alecia Sanfilippo joins us from Creating a Brand Podcast. Her background as co-owner of Jane Doe Boutique in Five Points gives her unique insight into the mind of small business owners, while her work on Creating a Brand gives her insight into some of the brightest brand makers around. Alecia has already been a huge help to us in 2019 and we are excited to invite her into a more formal role sharing responsibilities with our current Director of Administration Natasha Moody. 

Director of

Jacksonville native Grant Smith joins NFI as our Director of Recruitment for Brands and Influencers. Grant is a modern day Renaissance man, he can be found traveling, cooking, and enjoying the outdoors while gracing the air waves on The Jacksonville Buzz TV show. Follow Grant's Adventures online for his delicious take on the regions finest foodie destinations.  

Chief Operating Officer

Founding Member Sasha Steele is the enthusiastic creator behind “TheBlondeConfetti” where she believes in living a bright colorful life. Sasha is the creative director and event coordinator for The Hive Society. She loves connecting with people, building relationships and finding fun activities throughout the beautiful city of Jacksonville and the rest of the Sunshine State.

Chief Advisor


Founding Member Angie Orth is the creator of AngieAway, an award-winning travel and lifestyle blog and digital media brand, and The Jet Sisters, a video series focusing on travel for Millennials. Angie’s international adventures have appeared on the Today Show, the New York Post, Cosmopolitan, Yahoo Travel, Buzzfeed, AFAR and Glamour, among many others.

Hive Host Manager


Katrice Shorter is one of Jacksonville's most sought after content creators, and has been respected in our community for many years. As our in house blogger, she has been the voice behind our Creator spotlight series. We are proud to announce her as one of two new faces to The Hive's Leadership Team. Join us in welcoming Katrice as our Hive Host Manager. She'll be working to improve this program and cultivate an intimate space for local creators to connect and stay informed in this growing space.

Director of 

Founding Member Natasha Moody is the stylish and creative voice behind the blog Moody Girl In Style where she highlights the affordable side of fashion while prioritizing quality and style.  Readers visit Moody Girl in Style for the latest trends, newest brands and wearable styles for the everyday woman.

Director of Education

Alex Sanfillipo joins as an experienced educator in the field of SEO, blogging, and branding. By day he work's in Corporate America as a senior executive in the aerospace industry. Alex's passion, however, is to help people succeed in life. Whether you're seeking to achieve more personally or professionally, he's here to help you and your brand win. Alex is the CEO of Creating a Brand Community and Podcast. 


The Hive Society is an influential community of Content Creators with the collaborative mission to raise the standard of influencer marketing through meet-ups, endorsed events and educational workshops. We bring creators and brands together to promote digital literacy and best practices.

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Due to Covid-19 all events have been suspended until further notice.

© 2019 The Hive Society, LLC

PH: 904-373-8464 PO BOX1015 Atlantic Blvd Ste 491, ATL Bch, FL 32233